When I took Principles & Practices of Management during my first semester, I learned about human resource management. Mostly, companies will continuously hire new staffs to ensure a stronger growth of their organization each year. They crave for new ideas, higher productivity, better sales figure, etc..
To satisfy the number of workforce demand, employers need sufficient workforce supply. In this case, university is the best place to look for young talents and groom them until they become assets to the company.
Unfortunately, our young graduates especially from local universities are lack of exposure. The only real life scenario they have is during industrial attachment. Most of us are not even aware of vacation internships either, except me. Lol. Everybody focuses on the industrial attachment at the end of the study period which is absolutely insufficient.